“It goes without saying that the new crest is simply fantastic and I’m not one to easily compliment crests. Finally a series of design principles, grids and systems ensured that all the print, pixel and press applications join up in coherent and flexible branded applications.” A new typographic approach based in the typeface ‘Gotham’ that updated the feel of the communications. We solved their issues with a re-cut royal crest designed to be equally elegant on both small and large applications. There were no firm rules for coherent design systems across the multiple messages given to their audiences.The word mark typography only reflected the more classical side of the organization.The old royal crest was not digitally adept, it struggled to be clear at smaller sizes and wasn’t elegant when employed on large scale applications.Simon Manchipp, founder of SomeOne explains the challenges of the project: The new identity has been designed by London-based SomeOne, who worked with master engraver Christopher Wormell to update the crest. In its third structural incarnation since 1732 - two previous buildings were burned in fires in 18 - the Royal Opera House is a preeminent international performing arts venue but, unfortunately, the same couldn’t be said of its crest, which looks like it has survived its own set of fires. “Nestled in bustling Covent Garden, the Royal Opera House is home to The Royal Opera, The Royal Ballet and the Orchestra of the Royal Opera House. Here’s what Armin Vit of ‘ BrandNew’ the influential branding blog had to say:
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |